Atypical was the objective
Design thinking is a creative pursuit. With that, we though that a book about design should bring forward the creative expression it worked to describe.
We used photography to bring out Jon's personality and bring some humor to the subject of interaction design.
Much of the 130 page book involves type and image to vary the visual theme throughout the story and keep the reader engaged.
Jon Kolko is a character throughout the book. He, himself, is a work of art and bringing that forward helped us reinforce the uniqueness of his perspective.
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